When we partnered with the founder of EndurElite Matt Mosman, the goal was to create the best supplements and resource center for endurance athletes. Today, EndurElite is fast achieving these lofty goals with tens of thousand of athletes visiting the page on a monthly basis, and hundreds of 5 star product reviews.
In just it's first year in business, EndurElite has served thousands of endurance athletes and is growing at an unprecedented rate within its industry. We've achieved this growth almost 100% organically by partnering world class SEO support with world class content.
We have worked with Matt from day 1 to guide content strategy around critical keyword volumes. By setting up the architecture of the site appropriately and creating relevant content that matches keyword volumes, we've seen consistent monthly growth.
The rule for e-commerce sites is to set a goal to achieve 3% conversion rate. We have constantly monitored this with a world class analytics installation that has led to a conversion rate that is nearly double the target.